Culture Pass brings library patrons to New York museums—and now, museums to libraries

The Art Newspaper, April 30, 2019

“The New York City, Queens and Brooklyn Library systems have brought thousands of visitors to New York cultural institutions through the successful Culture Pass programme, launched last July, which allows patrons to reserve a limited number of free museum tickets online using their library cards. Now, in the initiative’s second phase, which kicked off this month, museums are coming to the library branches with new public programmes.

“We’ve had a phenomenal response really, and it’s been super positive,” Anita Favretto, the associate director of adult programming at the New York Public Library, says of Culture Pass’s first phase, intended to bring visitors who might not have had as easy access as frequent museum-goers to cultural institutions.”

More here.